The term technology is not a brand new word. In fact, the basis of the word means to change and was used originally in regards to ever-changing nature. Over the years, technology has changed the lifestyle of people, making it easy and faster to get things done. For instance, we now order goods online and it is delivered to our doorsteps without going to the market. That is taking the offline market online which is made possible by IT entrepreneurs.
Entrepreneurs are business visionaries. Imagine an entrepreneur who’s running a small supermarket at a busy business centre. Her business seems simple enough: she buys fast-moving goods like Bread, Butter, Milk and other Beverages, and sells them to her community, and perhaps to people who travel through it, like tourists or visitors.
TURNING HER BUSINESS INTO TECHNOLOGY BUSINESS
How can we turn her business into a “technology business”? How could she use technology to make herself more efficient, attract more customers, be more profitable, and grow — perhaps into a franchise? What advice would you give her?
- She needs to have a smartphone for starters. Through her smartphone, she can buy applications (Apps) readily available on the Internet to help her with things like inventory management, payroll management, record keeping and accounts. All this is technology.
- She can use the Internet to link up with wholesalers and other suppliers to order goods and compare input prices.
- She can research the retail price her competitors are charging for the same items.
- She can bank using her cell phone. She can be part of a savings scheme.
- She can invest in a credit card terminal to attract new business and larger orders.
- She can advertise her goods on the Internet using Facebook, Twitter, Instagram, etc.
- She can even set up her own website. Whatever business you’re in, even the informal sector, you must begin to have a presence on the Internet!
Technology matters in your business. Take the time to look for creative ways to leverage it to make your business more visible, efficient and profitable!
Don’t think you must wait until you’re “big” before you learn to harness technology. You’ll become big by harnessing technology! Even if you’re running a rural trading post or sell goods at an informal market, technology can give you information, efficiency, and competitive edge to help you succeed and prosper.